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  • 2013 TOYOTA YARIS HYBRID

    The new Toyota Yaris Hybrid is the first full hybrid vehicle to go on sale in the European B-segment. The Yaris model range flagship, it represents a new and unique offer in Europe’s highest sales volume segment, and will bring the benefits of full hybrid technology to a wider range of customers than ever before.

    The Yaris is Toyota’s best-selling core model in Europe, with more than 2.5 million units sold. It is the only B-segment car to offer customers the choice of 3 different powertrain types – full hybrid, diesel or petrol. Combining the ingenious packaging and urban agility of the Yaris model range with the unique driving experience and efficiency of Toyota’s Hybrid Synergy Drive (HSD), the Toyota Yaris Hybrid is a new major step in the company’s full hybrid European roll-out strategy. With low fuel consumption, low environmental impact, strong acceleration, great manoeuvrability and unique EV capabilities, it represents the ultimate urban car.

    The new powertrain has been optimised for installation within the vehicle’s compact, extremely efficient packaging design, without detriment to either system quality and performance, or passenger accommodation and loadspace. The downsized hybrid system combines a substantially re-engineered 1.5 litre petrol engine with a lighter, more compact electric motor, transaxle, inverter and battery pack. The highly efficient powertrain offers the best balance of performance and fuel consumption/CO2 emissions in the B segment. It delivers an average fuel consumption of just 3.5 l/100 km and segment-best CO2 emissions of only 79 g/km, whilst allowing customers frequent, all-electric driving periods that emit no NOx, PM or CO2 emissions.

    At its original launch, the Yaris quickly became nicknamed “Piccolo Genio” (Little Genius). This is a testament to a car which has been developed over successive generations in accordance with the key concept of “compact outside whilst roomy inside”, consistently setting new standards in packaging ingenuity. The Toyota Yaris Hybrid inherits all the clever DNA of the standard, third generation model, offering B segment customers an ingenious combination of small, compact packaging and a spacious, practical interior. The Toyota Yaris Hybrid differentiates itself from the other Yaris derivatives with an exclusive, aerodynamically efficient exterior design which instantly identifies it as the flagship of the Yaris model range.

    It combines a new, more aggressive, Under Priority frontal design element the distinctive new Toyota face design execution, with a Keen Look detailing reinforced by hybrid-specific LED lights. Flanked by aerodynamically efficient front aero corner treatments, the strong centre section of the lower bumper houses a larger, trapezoidal lower grille optimising engine bay cooling whilst emphasise the new hybrid’s ground-hugging stance and low centre of gravity. A slimmer upper grille, elegantly sculpted to highlight the hybrid-blue Toyota badge, is flanked by slim, Keen Look headlights which emphasise the new hybrid’s bold, horizontal front styling. Exclusive to the Toyota Yaris Hybrid, the projector-type headlamp unit features standard chrome-plated ‘eyebrows’ lipped with an LED ‘lightguide’, and LED Daytime Running Lights (DRL).

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    E.J

    Kereta Malaysia

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