In the spring of 2012, Peugeot will launch its new model in the ‘B’ (Supermini) segment. The Peugeot 208 will be available in two distinct body styles 3- and 5-door.
The 208 gives form to and refines the new aesthetic codes of the Marque. ‘Floating’ grille, light signature, ‘boomerang’ rear lamps, each detail is designed in complete harmony with the balance of the car, structured by a ‘spine’ the impression of which is even visible on the roof. Sculpted, athletic, pure and sophisticated, its style projects the Marque towards a renewed and attractive modernity, suggesting sensuousness and energy, smoothness and mischief.
The two body styles have been given entirely different treatments, with the style of the quarter panel of the three-door version recalling one of its illustrious older siblings. The interior continues the promise of innovation just like the exterior style. A true break from what has gone before, beyond the recognised technical constraints and cultural references, the instruments and controls have been completely re-thought to become entirely intuitive and clear. They are positioned around a small steering wheel, combined with an elevated instrument panel giving information at a glance and a large touch screen. This ‘ensemble’ connects with its occupants and contributes to the practicality, the safety, the quality and purity of the interior design, as well as to the driving sensations.
The 208 embodies the principles of agility and efficiency. The initial technical choices make it a vehicle which is light (110kg lighter on average compared to the 207, and as much as 173kg with a range which starts at 975kg), aerodynamic (Cd of 0.29, CdA of 0.61), and very compact(-7cm in length, -1cm in height).