The new 2013 Ram 1500 is the latest innovation off Ram’s full-size, body on frame truck architecture, designed, engineered and executed to strike at the emotional chords of the “Guts and Glory” mindset of enthusiasts and potential buyers. In form and function, the new 2013 Ram 1500 conveys boldness, valor, virtue and power-oriented capability like no other in its class, but it does so, aesthetically and functionally, at a different level.
The new 2013 Ram 1500 will offer the most fuel-efficient model in its class, and more available functional, innovative and interactive technologies than the competition. The new truck will have capability on par with or better than anything in its class and more quality-validated than anything in it class.
Major changes under the hood of the new 2013 Ram 1500 will help deliver best in class fuel economy and substantial increases in power and performance with the Chrysler Group’s award-winning Pentastar 3.6-liter V-6 engine coupled with the first use of an eight-speed TorqueFlite 8 transmission in a pickup truck. The 5.7-liter HEMI also will benefit with the first use of an eight-speed automatic transmission. The new, TorqueFlite 8 is available with the V-8 engine and features a higher capacity torque converter and is scheduled for availability in late 2012.
The 2013 Ram 1500 uses a newly designed frame with improved, low-torsion (stiffness) attributes that increase stability and handling precision while decreasing noise, vibration and harshness (NVH) up to 30 percent, depending on drive cycle. Front rails feature 20 percent increased yield strength from the use of high-strength steel. Among other features, the new frame design incorporates new powertrain, new air suspension and new body mounting technology.
The classic Ram crosshair horizontal and vertical grille bars are now flush at the top and bottom of the grille surround. The bars themselves are more sculpted and artfully cross in the middle to create a perfect location for an updated interpretation of the Ram badge, which now incorporates sculpted bevels around the shield.